Problem-first, not feature-first
Pages are framed around agency reporting problems, not broad tool directories or generic marketing language.
Methodology
The site is designed to help agencies make sharper attribution and ROI decisions for home-service clients. The method stays narrow on purpose so the pages can be more useful than broad software-list content.
Method principles
These principles keep the site disciplined and consistent with the strategy we defined for the first JobProofLab release.
Pages are framed around agency reporting problems, not broad tool directories or generic marketing language.
The decision model favors assets and tools that help agencies explain the path from inquiry to business outcome.
The launch wedge is intentionally narrow so the site can be more useful than generic software-publisher content.
The template and scorecard logic matter as much as the editorial layer because they help readers use the recommendation immediately.