Start with the business event
The report has to move beyond clicks and leads into which inquiries became booked work and why the spend deserves confidence.
Guide
How to prove Google Ads ROI for a plumber
A practical framing for agencies that need to connect local paid traffic to calls, jobs, and business outcomes clients understand.
GuideAgency workflowDecision support
Clarify the problemGuide
↓
Choose the stackComparison
Guide body
Use the guide to sharpen the next decision
Each guide should reduce ambiguity, not add more of it. The point is to move the agency closer to the right stack and a stronger reporting story.
Build the reporting chain
Track source, event type, qualification, signed job status, and observed revenue so the monthly story is defensible.
Best next page
Use the ROI template first, then compare the tracking stack that will support the reporting story.
Decision step
Move from the guide into the core comparison
Once the problem feels clearer, the comparison and template pages should do the rest of the work.
Keep the path tight
JobProofLab is intentionally narrow at launch. The best next move after a guide is almost always the comparison or the reporting template.